A recent report about Instagram says the platform is rolling back several of its shopping features; the news came up this past week on Tuesday. Instagram revealed in an indoor memo circulated to staff on 6th September 2022 that it’s removing the Shopping page thanks to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the shopping page that it’s calling “Tab Lite.

A representative for Meta told Insider through a mail that, “Commerce remains essential for Platform as they still make it more simpler for people to get and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops.” On 7th September 2022, the corporate will launch a public test of its application which will reveal users to the “Tab Lite” version of its shopping page, the data noted from Tuesday’s memo. consistent with The News, the platform intends to get rid of the button that directs users to the prevailing shopping tab by March 2023.

In addition to Instagram’s decline in shopping, Meta’s platforms are pulling back on commerce initiatives. The tech giant put a slew of commerce features on hold earlier this summer, in line with the knowledge. in step with the data, Meta has invested in ‘creator commerce’ within Instagram shopping, a ‘Friends & Family Shopping’ section, and community-driven shopping projects. Instagram remains a shopping destination despite its identity as a social media platform. the data reported that an organization spokesperson said, “Our goal is to create Instagram the simplest place for people to explore and buy products from their favorite brands and creators.”