Local SEO is vital for small businesses that operate on a regional, as opposed to a national, level. National SEO prioritizes ranking on SERPs, while local SEO prioritizes ranking in a particular area. Local SEO stands for local search engine optimization, improving a website’s ability to rank higher in localized Google searches. Local SEO ensures your business appears in Google search results when people look for nearby products or services. This kind of online presence will do wonders for your business. More people who conduct local searches on their phones visit a business within 24hours. If your business website can hit the top of Google’s local ranking, your customer base and revenue numbers will increase.
In this post, we’ll learn how to improve local keywords ranks for your business.
Local SEO is simple, and if you are willing to put in the work and follow the steps mentioned below. Hence you will improve the local ranking of your company’s website.
Perfect Your Google My Business Profile
The business profile can make or break your local SEO strategy. Look here how:
- Create Your Profile: If you don’t have a Google My Business profile yet, you must create one. Google will walk you through the entire process.
- Enter Complete Data: It is better to have more information added to your profile, such as full business name, business category, address, phone number, web address and hours of operation.
- Add Quality Photos: Add high-quality eye-catching photos to get more clicks as compared to others.
After perfecting your profile, move to the next step.
Optimize your Website With SEO In Mind
It is important to have an optimized website. To optimize the website, you need to do these steps:
Make it mobile-friendly: Mobile devices generate huge traffic around the world. A 2018 stone temple study showed a shift to mobile is occurring faster than expected. Mobile visits to websites grew from 57% in 2016 to 63% in 2017, and overall visits to websites on desktop shrunk from 43% in 2016 to 37% in 2017.
Add Valuable Keywords: Keywords or phrases people type into the search engine Google uses them to determine which sites to rank. When your customers search for your services on Google, you should find out which keywords they type in. A few will be obvious. To find less obvious keywords, use a free tool available in the market. Once you know which keywords your customers use, it is suggested to add them to your website. Just make sure you don’t succumb to keyword stuffing. When website owners add too many keywords, it becomes unreadable. Always prioritize readability.
Ensure Consistency: Make sure your website is consistent across the internet. Business address to be the same on your site as it is on Google Business Profile.
Implement a Content Marketing Strategy based on Local News Stories or Events
Content Marketing helps by creating keyword-optimized content; you’ll give yourself extra opportunities to rank in Google search results.
Some strategies include:
- Start writing blog posts around the local keyword.
- Create videos about local news, activities, stories or events that support your business
- Setting up location-specific web pages on your websites with high-quality local content if you serve different parts of a region.
Collect & Respond to Customer Reviews
Online reviews are critical to local ranking. If you generate positive and authentic reviews, quality reviews will help convince a potential customer to do business with you. Once you receive a review, respond to it—even if it’s less than positive.
Spend Time Building Local Links
Building a strong backlink profile for your website is important. A backlink is any link that connects a particular website to yours. A backlink profile is a collection of links that point to your site. So, this link counts as a backlink for Google, which will sit in the search giant’s backlink portfolio until we remove it from this post. Google views backlinks as a sign of authority. The bigger your website’s backlink profile is, the more authoritative Google will consider your site to be.
There are a bunch of ways to build a backlink profile. Here are a few ideas:
Partner with other businesses, sponsor local events, get the press involved, invest in guest blogging.
As your local ranking on Google improves, you’ll drive more traffic to your site, book more service appointments, and, ultimately, help your business succeed. You’ll be glad you implemented these five local SEO tips, guaranteed!