One of the fundamental digital marketing skills is knowing how to create a hashtag that can trend on Twitter. Hashtags are amazing business tools that can effectively generate a buzz about your brand, event or product, find leads, enhance brand awareness etc. If the hashtag is used correctly, it can easily spark conversations and effectively carry the brand message to the audiences across the social media platform. The flexibility on the part of a hashtag makes them more appealing. In order to know how your hashtag is performing, you can even keep track of its performance.
Creating an effective hashtag is not rocket science, but anyone can easily do it and do effective social media marketing. However, there are certain things that one needs to keep in mind while creating a hashtag if you want it to make user-friendly. Hashtags should be made with a perfect balance between being too specific and not too specific. By following the below-mentioned 5 steps, you can easily create a hashtag for your brand to trend on Twitter.
Ways to make a hashtag trend on Twitter
Create a short and crisp hashtag
While using the Twitter services to create a hashtag for your brand to increase the leads or promote your brand or product. You need to ensure that you do not create a hashtag that is very long and clumsy. Similarly, they should not be overly complicated. While making a hashtag, you need to be creative but keep it simple so that your audience easily understands it and repeats it. The crisp and short hashtags are more memorable, and they are more likely to trend. Similarly, along with this, you also need to ensure that the audience can comprehend the hashtag appropriately and your brand does not fall into any crossfire due to miscommunication.
Do not use too many hashtags in a single post
To make effective social media marketing on Twitter, the fundamental principle that you need to remember is that you should not use too many hashtags in a single post. It may seem tempting to reach a large audience through the numerous hashtags in a single post. But too many hashtags in a single post can make it look more clumsy and spammy.
Do proper research when you are using the hashtag
You should put the hashtags in your post after making a thorough research. Some hashtags might seem to be general, and they can be applied to anything, but they are more prone to get misused. Hence, it remains imperative that you should make a proper and thorough research before using any pre-existing hashtags.
Create original hashtag
While making a hashtag, you should not copy it from any other brand or product; rather, you should try to devise an original hashtag for your brand or product. Creating a customized hashtag will enable people to easily connect with you and associate your brand more effectively. Through this, you can easily spark conversation with your customers and make your hashtag a trending one on Twitter.
Create actionable hashtag
The primary aim behind creating a hashtag should be to create a buzz on Twitter. People usually connect with a hashtag that is actionable. You should also make your hashtag actionable, which activates the people and motivates them to spark a conversation. Through your hashtag, encourage the customers to take some action and speak through your actionable hashtag.
Hence, by following the above-mentioned 5 steps, you can easily trend a hashtag on Twitter. Twitter is also a preferable platform for social media marketing. However, apart from the above-mentioned steps, you also need to promote your hashtag and join in your conversations in your hashtag to make it more effective.