Upgrades come as no surprise to us especially considering the competitive nature of social media. However, for marketers, the volume of new features can be overwhelming.
Here are some of the best new Updates and Features for Marketers in 2022.
New Updates and Features for Marketers in 2022 are:
Partnership inbox
A busy inbox is no longer a reason to miss opportunities. Now brands and creators can easily find and manage their communications in one place – partnership messages.
The Direct Messages tab contains a subfolder called Partnership Messages. By skipping the request folder, these messages get priority placement, making finding and managing branded content partnerships easier than ever before.
Story Links
Do you remember when story links were exclusive to those with 10,000+ Instagram followers? We have some good news – it’s now available to everyone.
No matter how many followers you have, a link sticker will direct users to your website, product pages, blog posts, and more. With this features marketers can increase traffic to their account or website.
It works like this: After creating an Instagram story, click on the sticker icon and tap the “Link” sticker. You now have a link in your story.
Add Yours
You’ve probably seen this feature while browsing Instagram stories, but how does it work?
“Add Yours” defined as a new sticker for Instagram stories. It’s pretty easy â someone writes a prompt and shares it to their story, and other users can respond to the prompt with their own spin. To view who all has contributed to the thread you simply need to click on the sticker.
As an example, if you create an Add Yours sticker with the prompt “Outfit of the Day,” other users can respond with a photo or video of their outfit.
This feature makes the platform more interactive. Since it is shareable, it is known for kicking off trends and challenges. But for marketers, it’s beneficial for sparking conversations and showcasing your brand’s creative side.
Find Creators
Instagram has officially become a matchmaker. To help brands and creators connect, the platform is testing a new suite of tools.
Starting with creators – they can add brands to their preferred brand list. Those creators who have the brand in their list will appear on top of the search results when a brand searches for partners. Brands can then find creators who show an interest in their products.
Furthermore, brands can filter creators by follower count, age, gender, and location – which Instagram believes will help companies “organize shortlists to easily manage multiple campaigns.”
Related Post: How Do We Generate Massive Amounts of Traffic?
Social Fundraising
Instagram launched a social fundraising feature to combat the effects of COVID-19 on the economy. Users can organize fundraisers for their businesses or a cause that’s important to them. As per Instagram, it’s seen “a significant amount of digital activism responding to the global conversation about racial justice.”
Consumers today are belief-driven, and this feature reflects that. Consumers today are looking for brands that take a stand on the issues that matter to them. Today, it’s easier than ever to create fundraisers directly on Instagram to benefit such causes.
Be aware that every fundraiser goes through a review process. After approval, you can begin raising funds.
Conclusion
Social Media Instagram platform has emerged as one of the most popular social media platforms in recent years. Despite its growth, the platform is also evolving. You should also evolve your social media marketing strategy to leverage these new features.
