Category: SEM

10 DuckDuck Go Facts Digital Marketers and SEO Pros

Over the past years, duck duck go revamped and redesigned its services so that it can easily meet the requirement of its customers along with ensuring that their privacy is also maintained. Along with the amazing searching services, the duck duck go services also comprises several other amazing features which can help you in enhancing your searching strategy and also significantly reduce the time for conducting the search. 

Numerous people prefer the duck duck go service as it does not track the users, which means that it does not store any information about the users about which website they visit. DDG is secure, fast, as well as it is safe and reliable. Hence, if you want to know more about the duck duck go and how it is beneficial for digital marketers and SEO. Below are 10 facts of duck duck go for digital marketers and SEO pros.

1. Duck duck go to celebrate its 14th anniversary this year

Google has now become synonymous with the duck duck go. But surfing the internet using Google has become somewhat tedious due to the irrelevant advertisement. But things were made simplified with the duck duck go search engine. Even though the duck duck go is not a brand new search engine, it has existed for more than several years and growing at an exceptional rate. This year in 2022, it will turn 14 years.

2. Duck duck go gets 100 million results daily

The duck duck go ranks among the top 10 search engines across the world. It is due to its exceptional digital marketing services and search services. Till now, over 100 million results have been shown on the duck duck go search engine in the year 2021.

3. More than 100 million searches have been made on the duck duck go search engine

In the year 2019, the duck duck go had broken the record of 1 billion searches in a month and in the year 2020, it broke the record of 50 million searches. Due to the streamlined and efficient search capacity of the duck duck go services and effective digital marketing abilities, it surpassed a record of 100 million searches on its platform.

4. A phenomenal bounce rate of 11.43%

Though the number one rank among the search engines is held by Google till now, duck duck go also made its way to becoming the second leading search engine. The bounce rate of Google is 28.46%, whereas the bounce rate of duck duck go 11.43%. 

5. Now duck duck go comprises of 180 employees

In the beginning, the CEO and founder Gabriel Weinberg used to run the duck duck go themselves, but now they have 180 employees. It shows a great example of how you can start with small and grow into something big.

6. Duck duck go records average 6 million monthly downloads

As people are becoming aware of their data privacy, they prefer the duck duck go to download. The monthly downloads of duck duck go was an average 6 million for both desktop and mobile users.

7.  3 billion average searches performed on duck duck go

As more people are getting benefits from the duck duck go, now it has an average of 3 billion searches performed monthly.

8. Exceptional rating of 4.5 stars

Ratings signify if a platform is legitimate or not. And with an exception rating of 4.5 stars, duck duck go a preferred choice of the people due to its quick loading times, ease of use etc.

9. CPC on duck duck go cheaper than Google

The reason why numerous SEO professionals and digital marketers use the digital marketing services of the duck duck go platform is that the cost per click on duck duck go less than Google. Hence it significantly lowers the cost of the average conversion rate for digital marketers.

10.  2.42% of the search market in the US is held by Duck duck go

The market share of duck duck go began to grow, and initially, it was 1.25% of the search market in the US. But now, it has grown to 2.42% of the search market in the US.

Thus, the duck duck go, through its phenomenal services, is fast becoming a popular search engine. Its exceptional privacy policy, trust and reliable service and fast loading speed and amazing duck duck go services make it a popular choice among internet users. Not only the internet users prefer to use it but also the digital markers and SEO professionals get immense benefits by using duck duck go.

How Do We Generate Massive Amounts of Traffic?

Organic traffic is the gold standard for potential web visitors. It refers to visitors that come to your website. Organic traffic is the only kind of traffic that truly improves your ranking in search engines and the only kind of traffic that’s worth spending time, money, and energy on for your e-commerce site. But organic traffic is hard to come by, and it doesn’t happen overnight. It requires patience, hard work, and a long game mindset.

(SEO) is a collection of strategies designed to increase your website’s organic traffic. 

How to Boost Your Website Organic Traffic?

1. Does SEO have a significant impact on organic traffic?

2. Use Keywords with a Long Tail

3. Take into account influencer marketing

4. Find and remove any content that isn’t doing well

5. Respond to questions on Google People Also Asked page.

Seo search engine keywords optimization coding 6 flat icons for social media composition poster abstract vector illustration

SEM often includes both paid advertising (Search Engine Marketing, or SEM, is the process of advertising your website to large numbers of web users.

Does SEO have a significant impact on organic traffic?

  • SEO, or search engine optimization, is the methodology by which you increase the amount of organic traffic to your website. 
  • The most basic way to do this is through organic search optimization, also known as SEO. 
  • SEO plays a vital role in organic traffic, but it’s not the only way to increase traffic. There are also paid strategies like Google AdWords that can generate additional traffic to your website.

Use Keywords with a Long Tail

  • Many of the best strategies for boosting your organic search traffic involve the use of long-tail keywords. A long-tail keyword is a specific keyword or group of keywords that are both relevant and specific to your product or service. Some of the best long-tail keywords to target are the primary keywords that people use in search.
  • If you want to see great results for your search marketing investment, you need to pair it with long-tail keyword research. 
  • Using long-tail keywords within your content marketing strategy is a great way to increase the volume of organic traffic from search engines like Google. Keywords that are highly specific to the content on your website are much better at generating organic traffic than broad keywords.

Take into account influencer marketing

  •  In recent years, the importance of influencer marketing has skyrocketed. Influencer marketing is when a well-known personality, such as a celebrity, blogger, or influencer, endorses your product or service. 
  • The best influencers have large followings, and when they recommend your brand or product, their fans are likely to search for it as well. If a well-known personality endorses your brand, you should consider investing in that influencer marketing strategy.
  •  Influencer marketing is a great way to generate organic traffic to your website. The right influencers have a large network of followers, which means that they can drive a large amount of traffic to your website when they post a link or create a shared post. 
  • Finding the right influencers to work with is a strategic process, which involves some research and a bit of trial and error. It’s a good idea to start with smaller influencers that have a high volume of followers.

More Post: How to Create An Ecommerce Website in 7 Simple Steps? 

Find and remove any content that isn’t doing well

  • The first step to improving your organic traffic is to identify the parts of your content marketing strategy that aren’t working. There will likely be parts of your content marketing strategy where you aren’t seeing the results that you want. 
  • This might sound like common sense, but it’s an important step that can save you a lot of time and money. If a content strategy isn’t working well for your e-commerce business, you should remove the content that isn’t generating the results you’re looking for. This might mean removing an entire blog post or niche site from your website.
  • You can use tools like Ahrefs or SEMrush to find low-performing content on your website. Once you identify the content that isn’t working, you can remove it from your marketing strategy. This will help you to better focus your efforts, which will result in higher-quality content and more conversions.

Respond to questions on Google’s People Also Asked page

 Back in the day, if you wanted to build a large audience, you had to invest a lot of time and money into traditional method of marketing. Today, thanks to the wonders of the internet and search algorithms, it’s easier than ever to build a large audience.

  • Google search engine is now ranking websites based on answers to common questions found on the site knowledge base. Answer questions from Google and you will get a chance to rank higher on the search engine results page.
  •  It’s important to know the keywords people are searching for when you are answering questions on your site. You can use Google’s ‘People also asked’ page to find keywords that people are searching for on the search engine, then use these in your answer.
  • Search the Google Search Console to identify questions that people have about your brand and products. Google will use the answers to these questions to generate organic search traffic to your website.


The best way to learn how to generate organic traffic to your e-commerce website is to experiment with different marketing strategies. There are no set rules for how to build a large audience on the internet, so the best thing you can do is to try new things and see what works best.

I’m not going to pretend that choosing organic traffic strategies will result in high-quality, instant traffic to your website. It will most likely take some time for you to see results. However, choosing organic strategies is an important step in the right direction. The rewards will be long-term rather than the quick fix many marketers pursue.