A recent report about Instagram says the platform is rolling back several of its shopping features; the news came up this past week on Tuesday. Instagram revealed in an indoor memo circulated to staff on 6th September 2022 that it’s removing the Shopping page thanks to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the shopping page that it’s calling “Tab Lite.

A representative for Meta told Insider through a mail that, “Commerce remains essential for Platform as they still make it more simpler for people to get and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops.” On 7th September 2022, the corporate will launch a public test of its application which will reveal users to the “Tab Lite” version of its shopping page, the data noted from Tuesday’s memo. consistent with The News, the platform intends to get rid of the button that directs users to the prevailing shopping tab by March 2023.

In addition to Instagram’s decline in shopping, Meta’s platforms are pulling back on commerce initiatives. The tech giant put a slew of commerce features on hold earlier this summer, in line with the knowledge. in step with the data, Meta has invested in ‘creator commerce’ within Instagram shopping, a ‘Friends & Family Shopping’ section, and community-driven shopping projects. Instagram remains a shopping destination despite its identity as a social media platform. the data reported that an organization spokesperson said, “Our goal is to create Instagram the simplest place for people to explore and buy products from their favorite brands and creators.”

Upgrades come as no surprise to us especially considering the competitive nature of social media. However, for marketers, the volume of new features can be overwhelming.

Here are some of the best new Updates and Features for Marketers in 2022.

New Updates and Features for Marketers in 2022 are:

Partnership inbox

A busy inbox is no longer a reason to miss opportunities. Now brands and creators can easily find and manage their communications in one place – partnership messages.

The Direct Messages tab contains a subfolder called Partnership Messages. By skipping the request folder, these messages get priority placement, making finding and managing branded content partnerships easier than ever before.

Story Links

Do you remember when story links were exclusive to those with 10,000+ Instagram followers? We have some good news – it’s now available to everyone.

No matter how many followers you have, a link sticker will direct users to your website, product pages, blog posts, and more. With this features marketers can increase traffic to their account or website.

It works like this: After creating an Instagram story, click on the sticker icon and tap the “Link” sticker. You now have a link in your story.

Add Yours

You’ve probably seen this feature while browsing Instagram stories, but how does it work?

“Add Yours” defined as a new sticker for Instagram stories. It’s pretty easy — someone writes a prompt and shares it to their story, and other users can respond to the prompt with their own spin. To view who all has contributed to the thread you simply need to click on the sticker.

As an example, if you create an Add Yours sticker with the prompt “Outfit of the Day,” other users can respond with a photo or video of their outfit.

This feature makes the platform more interactive. Since it is shareable, it is known for kicking off trends and challenges. But for marketers, it’s beneficial for sparking conversations and showcasing your brand’s creative side.

Find Creators

Instagram has officially become a matchmaker. To help brands and creators connect, the platform is testing a new suite of tools.

Starting with creators – they can add brands to their preferred brand list. Those creators who have the brand in their list will appear on top of the search results when a brand searches for partners. Brands can then find creators who show an interest in their products.

Furthermore, brands can filter creators by follower count, age, gender, and location – which Instagram believes will help companies “organize shortlists to easily manage multiple campaigns.”

Related Post: How Do We Generate Massive Amounts of Traffic?

Social Fundraising

Instagram launched a social fundraising feature to combat the effects of COVID-19 on the economy. Users can organize fundraisers for their businesses or a cause that’s important to them. As per Instagram, it’s seen “a significant amount of digital activism responding to the global conversation about racial justice.”

Consumers today are belief-driven, and this feature reflects that. Consumers today are looking for brands that take a stand on the issues that matter to them. Today, it’s easier than ever to create fundraisers directly on Instagram to benefit such causes.

Be aware that every fundraiser goes through a review process. After approval, you can begin raising funds.

Conclusion

Social Media Instagram platform has emerged as one of the most popular social media platforms in recent years. Despite its growth, the platform is also evolving. You should also evolve your social media marketing strategy to leverage these new features.